65 years of Heinrich Bauer

Our company was founded in 1961 by our visionary Heinrich Bauer in Nuremberg, the city of toys – with the aim of bringing joy to children through innovative and beautifully designed toys.

In 65 years of company history, much has changed – but one thing has remained the same: our commitment to making children’s eyes light up with our products and bringing joy to everyday life with innovative, lovingly designed toys. WE ♥ TOYS

A heartfelt thank you to our dedicated staff, our long-standing partners and our loyal customers. Without you, this journey would not have been possible. Here’s to many more years to come!